Hollywood B.O.: Worst July 4th Weekend Since 1999
This is how it’s worked in the past.
Other studios accede the July 4th weekend to the second weekend of the “Transformers” series, which then grosses in the $40-50 million range. The other studios might release more serious films (“Public Enemies,” 2009) or comedies (“Horrible Bosses,” 2011), but they don’t want their A-movies getting crushed beneath the weight of all that stupid metal, so they let Michael Bay have the weekend more or less to himself.
This year it was the same. Warner Bros. released “Tammy,” an awful-looking comedy starring Melissa McCarthy, and ScreenGems counter-programmed with the Eric Bana horror film “Deliver Us From Evil." But the fourth “Transformers” movies till won the weekend.
Except it fell off by 63%, grossing only $37 million. (Cf.: $47 million in 2011 for “Transformers 3.”) Meanwhile, “Tammy” merely did OK ($21), while “Evil” bombed ($9.7).
Upshot? A July 4th weekend that was down 47% from last year when (get this) “Despicable Me 2” and “The Lone Ranger” were released. You know you’re in trouble when you can’t match “The Lone Ranger”’s numbers.
In fact, according to Ray Subers at Box Office Mojo, it’s the worst July 4th weekend for the top 12 movies since 1999.
Overall box office has already been weak this year—the tent poles appear bent if not busted—so unless a surprise champion emerges (“Apes”? “Guardians”?), it’s going to be a cruel, cruel summer for Hollywood. But maybe that will mean better summers for the rest of us in the long run.
How could Americans not want to see giant robots riding giant robotic dinosaurs?
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