erik lundegaard

Logan's Run: $85 Million

I was surprised but not shocked that "X-Men Origins: Wolverine" did so well this weekend, bringing in $87 million, which, unadjusted, is the 18th-best opening weekend ever. It's a superhero movie, after all, and a popular character, and it opened in over 4,000 theaters (the 14th-most ever) and, according to Brandon Gray, on 8,300 screens (which is the Xth-most ever? Someone?). The biggest surprise, from Michael Cieply over at the Times, is the make-up of the audience: nearly 50 percent female. Although, in retrospect, it certainly makes sense, Hugh being Hugh...

No, the number to look for is how much it falls off next weekend. That's when the bad reviews (37% on RT, 44 on metacritic), and so-so word of mouth (assuming), might be felt. A drop-off of more than 60 percent (as with "Watchmen," "X-Men 3" and "Spider-Man 3") will definitely mean something in terms of what people really think of this thing.

ADDENDUM: The actuals are in and it's $85 million, which is good for 19th-best opening weekend. The movie it dropped behind? "X2: X-Men United." Any guesses as to "Wolverine"'s dropoff next weekend?


Posted at 09:18 AM on Mon. May 04, 2009 in category Movies - Box Office  
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COMMENTS

Uncle Vinny wrote:

I think you were saying the other day that they should say how many *seats* the movie opened in, right? Theaters is useless, screens is only a little better. In 2009, 1979 and 2049 the human bottom in the seat is the best measure of a film's quality.

Speaking of quality... we ought to start making some SIFF plans, eh!?
Comment posted on Mon. May 04, 2009 at 10:18 AM

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