Friday July 13, 2012
Really, Direct TV?
Here's an ad that Direct TV uses to promote its Extra Innings deal. It's located by the bus stop in front of the Uptown Cafe in lower Queen Anne in Seattle, Wash.:
Favorite team? The Yankees? Favorite player? A-Rod? In Seattle?
Seriously, Direct TV. Do you use just one image for the entire country? Because I can't think of a worse way to appeal to baseball fans in the Pacific Northwest than a heroic image of the most hated former Mariner of them all. You might as well promote basketball packages in Cleveland with LeBron James. You might as well promote the safety of investment banking with Bernie Madoff.
No surprise that A-Rod's face in the ad has been defaced. Wouldn't be surprised if it got worse before it got better. Because, again, the ad is located by the bus stop in front of the Uptown Cafe in lower Queen Anne in Seattle, Wash.