“Share your experiences with Max!,” the email subject line read, which is normally a cause for a quick delete. Particularly because it's Max. What a stupid rebranding that was. They had an iconic, respected name, HBO, and they went with the name Woody Allen and Tony Roberts called each other in life and in “Annie Hall.” Why? For the X? What is it with these douchebag CEOs and the letter X? X, Xbox, Max, stop it already. 

And that's the reason why I wound up taking the survey. It took way too long, asking way too many questions about shit I didn't care about at all, but every time there was a chance to write something in, I wrote something in:

It's not TV, it's HBO.

It's not HBO, it's Brand Echhs.