Sunday July 25, 2010
Hollywood B.O.: Inception Fans Ne Regrette Rien
“Inception” was the no. 1 movie for the second week in a row, grossing an estimated $43.5 million. The initial interest in Christopher Nolan's dream thriller is apparently carrying over into either repeat viewings (to doublecheck one's own theories, or the theories of others) or new viewers (because they heard).
Its second weekend drop is, in fact, the lowest drop of the year for any no. 1 movie not named “Avatar”:
Either way, it's a triumph for originality and creativity in the heat of summer. Now watch studio execs attempt to duplicate that originality.
Overall, movies may have been down from the previous week, but a lot of the returning movies still did well. “Despicable Me,” at no. 3, fell off only 26%, and made another $24 million to raise its gross to $161 million. “Toy Story 3” lost 411 theaters but fell off only 24% for another $9 million. It's at $379 million and has a real shot to become the 11th film to break the $400 million barrier. “Grown Ups” fell off only 23%; it's at $142 million.
My favorite stat: No. 10, “Predators,” in 1,846 theaters, barely beat no. 11, “The Kids Are All Right,” in 201 theaters: $2.8 million to $2.6 million.
Of the new films, Angelina Jolie's “Salt” finished close to “Inception” with $36 million, while Fox's “Ramona and Beezus,” which I've barely heard about, finished no. 6: $8 million in 2,719 theaters. Not good.