erik lundegaard

Monday June 28, 2010

Hollywood B.O.: How's “Prince of Persia” Doing in Egypt?

No real surprises this weekend. Of the newcomers: “Knight and Day,” which looked kinda fun to me, did a blah $20 million, while “Grown Ups,” which looked atrocious, grossed $41 million on the strength of urine, masturbation and Rob-Schneider-kissing-an-old-lady jokes. Yay, America! Apparently we still have money to waste.

BTW: Is Schneider's “old lady” an in-joke among the players? Writer Adam Sandler giving himself Salma Hayek as a wife and his pal Schneider an actress in her late 70s? If so, even the in-jokes in this thing suck.

The two returning b.o. champs with high Rotten Tomatoes scores continued to fare well. “Toy Story 3” and “Karate Kid” fell off by only 46 and 48 percent, respectively, and finished first and fourth respectively. After three weeks, “Karate Kid” has now grossed more than twice as much as “The A-Team” ($135m to $62m), while “Toy Story 3,” after two weeks, has grossed almost as much as “Shrek Forever After” has after six weeks: $226m to $229m. “3” will pass “Shrek” today.

Among the crap films: Fox pulled “Marmaduke” from 1,385 theaters and its take dropped 60%; Lions Gate pulled “Killers” from more than 350 theaters and its take dropped 60%. But the biggest drop was for “Jonah Hex,” which fell more than 70%, even though Warner Bros. didn't pull it from any of its 2,825 theaters, and even though there wasn't much to fall off 70% from. It's currently at $9.1m. Where will it end up? Double digits, probably, but I don't know if I'd bet on $12m.

Full weekend chart here.

Finally, which 2010 movies feel like bombs but aren't necessarily? Some possibilities:

  • “Prince of Persia,” which has grossed $86m in the U.S., but $220m overseas, for a total of $312m.
  • “Robin Hood,” which has grossed $103m in the U.S., but $198m overseas, for a total of $302m.
  • And “Sex and the City 2,” which has grossed $93m in the U.S., but $172m abroad, for a total of $265 m.

At the same time, the first “Sex and the City” grossed $262m overseas (wow!). It'll be interesting to see if “2” picks up this slack. It's currently the no. 1 movie in Austria, Bulgaria, Germany, Greece, Hungary, Israel, Italy, Lithuania, Netherlands, Slovakia, Sweden and the U.K. Inexplicably, it hasn't hit Australia yet, where it made $25m in 2008. Not so inexplicably, it hasn't hit several other countries that Box Office Mojo tracks, including Bahrain, Lebanon, United Arab Emirates and Egypt, which are watching, respectively, “The Back-Up Plan,” “Nour 3iney,” “Shrek Forever After” and, believe it or not, “Prince of Persia.” So at least they don't have a problem with Jake Gyllenhaal in the lead.

Posted at 06:40 AM on Monday June 28, 2010 in category Movies - Box Office  
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