Monday September 03, 2018
Box Office: ‘Crazy Rich Asians’ Has Crazy Good Labor Day Weekend
Most movies stayed afloat this weekend—particularly “Crazy Rich Asians,” which dropped only 10% to pull in another $22 million. Four-day estimates are around $28 mil. A sequel is in the works.
I’d say movies were buoyed by the holiday, but Labor Day weekend is an historically bad weekend for moviegoing. We have four established three-day holiday weekends in the U.S., and this is the best domestic box office for each:
- MLK: “American Sniper,” $107 million *
- President’s Day: “Black Panther,” $242 million
- Memorial Day: “Pirates of the Caribbean: At World’s End,” $139 million **
- Labor Day: “Halloween” (2007), $30 million
*Yes, it’s embarrassing that a movie with this title did so well over MLK weekend.
** This was way back in 2007 and no recent movie has come close. Is Memorial Day not the great movie weekend I thought it was? This decade only four Memorial openers have even crossed the $100 mil mark: “Hangover Part II” in 2011, “Fast & Furious 6” in 2013, “X-Men: Days of Future Past” in 2014, and “Solo: A Star Wars Story." “F&F6” did best, $117, so not even within $20 mil of “POTC3.” Interesting.
That’s quite a drop-off from the other holiday weekends. Even so, this weekend they came out for “Crazy Rich Asians.” If the estimates hold, it’ll be the third-best box office ever during Labor Day weekend—after the aforementioned 2007 reboot of “Halloween” and the fourth weekend of “The Sixth Sense” back in 1999. If it does just a little better than estimates (another $2 mil), it’ll break the record. Stay tuned. (I think only I am excited by this possibility.)
In other news, “The Meg” dropped 17% to gross another $10 for $120 total. “M:I-F” added $7 for $204. “Searching,” starring Jon Cho, came in fourth: $6 mil in only 1207 theaters.
The two biggest new releases were “Operation Finale,” about extradicting Adolf Eichmann for trial in Israel, which got so-so notices (62%), and earned $6 mil in 1818 theaters; and “KIN,” a supposed “crime thriller with a sci-fi twist,” which got shitty notices (34%), and did shittier box office: $3 mil in 2141 theaters. It finished 12th.
Despite the holidayish weekend, a few movies did drop big. “The HappyTime Murders” fell 53% in its second weekend, earning $4.4, for a total of just $17; and “Mile 22,” the latest Berg/Wahlberg military adventure, fell 43% in its third weekend and has grossed just $31 total.
P and I went to see “Juliet, Naked,” which is a funny, original story for adults. I guess that’s why it’s only playing in 318 theaters. It grossed $804k.
The lowest screen-average for the weekend? Dinesh D’Souza’s idiot right-wing documentary, “Death of a Nation,” which earned just $375 per theater. That's 375 dollars. Couldn’t happen to a nicer fellow.