erik lundegaard

You're Not Reading This

Here's a quote from Alex Pareene's excellent piece, “Wow. Facebook Just Did Something to Crummy Meme Sites. And What They Do Next Might Shock Everyone,” on

One of the open secrets of the Internet is that no one reads anything on the Internet. People do go around clicking on all sorts of things, but the majority of people who clicked on this piece stopped reading it a few paragraphs ago.

A few things:

  1. I always forget this open secret. Probably because I'm a writer. Some part of me always thinks, “If I just make it interesting enough ...” Some part of me is still thinking that.
  2. It's always nice to outlast others, even in something like reading.
  3. Read Pareene's whole piece. I don't keep up with all this—the switch in Facebook's algorithms and which sites it helps, etc.—but I do care about it. Not to mention the whole “What's the future of journalism?” discussion and the effect, positive or negative, Facebook could have on it. Google, too, by the way. I've been complaining about that for years.
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Posted at 01:42 PM on Wed. Feb 19, 2014 in category Quote of the Day  


Aaron Reid wrote:

The graph, for me, was this:

“So now no one knows how to fund all the journalism! Unless you want to go the truly old-fashioned way of relying on the generosity of vain rich people (and the generosity of vain rich people has funded a great deal of wonderful journalism over the centuries), you need, these days, a large, and preferably growing, number of “unique” visitors to afford a large staff of news-gathering humans. You probably need Facebook to get these uniques. Facebook is now explicitly declaring its intention to decide whether you deserve them.”

It's funny because when I think or or picture Zuckerberg in my mind I only see Jessie Eisenberg, sitting across from a demonic-looking Justin Timberlake in a weirdly-lit nightclub, thinking “billions”.

Comment posted on Thu. Feb 20, 2014 at 07:52 AM
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