Which Host with What Most?
I agree with the Hollywood talent agent in this Patrick Goldstein post: Having Ricky Gervais host the Golden Globes is the Globes' gain and the Academy's loss. He's one of the funniest men on the planet, and, being British, he's at least somewhat international, although I doubt his shows carry far into Europe, let alone Asia or Latin America. His movies certainly don't.
So what's the Academy looking for in a host? What's their goal—to increase U.S. ratings or international ratings? "Both," I'm sure someone would say. But if they had to choose, wouldn't they want the latter rather than the former? And what are the international ratings of the Academy Awards? I remember how common it once was to talk about "a billion people watching" but they haven't trotted that one out in a while, and a quick Google search gives us, at best, vague reports, like this one from Variety: "Some suggest that as many as 800 million people watch the Oscarcast worldwide." I like that. Some don't even "say" it; some merely "suggest" it. Some gossip that... Some spread rumors that... It's called news.
The U.S. numbers, meanwhile, are no mere suggestions, and they are definitely dropping. No year in the '90s dipped below 40 million—with the high point being the 57 million who watched "Titanic" win—while no year in the last five years has risen above 40 million. These ratings drops correlate with the drop in the box-office numbers of the best-picture candidates, so one wonders how much a host can counter this trend. Isn't that what the idiotic expansion of the best-picture candidates is for?
Even so, who would you pick as your Oscar host? Another funny TV star—like Johnny Carson, David Letterman or Jon Stewart? Another funny movie star—like Bob Hope, Billy Crystal or Steve Martin? A song-and-dance man like Hugh Jackman? Apparently the show's new producers, Bill Mechanic and Adam Shankman, are seeking co-hosts, rather than one host, to appeal to the different demographics in our increasingly fragmented country in our increasingly international world. So who could that be? Brad and Angelina? Tom Hanks and Julia Roberts? Justin Timberlake and Beyonce? Who matters in the movie world anymore?
This last question actually clarifies. If movie stars no longer matter, as the box-office numbers indicate, you go with what does. Thus: Welcome! To the 82nd Annual Academy Awards! With presenters: Harry Potter! The Dark Knight! Optimus Prime! Captain Jack! Spider-Man! Iron Man! And Darth Vader! And now, here's your hosts, Shrek and Donkey!