erik lundegaard

When Writers of Code Write Copy

Not to tread on the territory of AKC, the Copy Curmudgeon, but I saw this the other day while browsing Netflix's site:

Netflix recommendations: based on your interest in...

It's less what they recommend than how they recommend it.

Based upon my interest in “Straight Time,” starring Dustin Hoffman, and “The Apprenticeship of Duddy Kravitz,” starring Richard Dreyfuss, Netflix automatically generates the following recommendation: Understated Movies based on a book from the 1970s.

By which it means: Understated 1970s movies based on books. (Only one of the above, “Straight Time,” was based on a book from the 1970s.)

Raise the rates, fire the writers, apparently.


Posted at 08:35 AM on Sun. Oct 02, 2011 in category Technology, Word Study  
Tags: ,

COMMENTS

No comments yet

You may bypass the ID fields and security question below if you log in before commenting.


 
 





Enter e-mail address to receive notification of new comments on this post
Click here to manage subscription
« What Brings You Here   |   Home   |   The Shot Heard 'Round the World ... Except in New York »
 RSS    Facebook

Twitter: @ErikLundegaard

ARCHIVES

All previous entries

LINKS
Movies
Jeffrey Wells
The Film Experience
Roger Ebert
Baseball
Rob Neyer
Joe Posnanski
Cardboard Gods
Politics
Andrew Sullivan
Alex Pareene
Hendrik Hertzberg
Friends
Cloud Five Comics
Copy Curmudgeon
Deb Ellis
Andrew Engelson
Jerry Grillo
Tim Harrison
Eric Hanson
Ben Stocking
Jim Walsh
dative-querulous