Monday March 23, 2009
Weekly, Not Weakly
Leave it to David Carr. After reading about dailies folding left and right, and particularly after reading Clay Shirky's sharp essay last week, the question I kept asking myself and others was: What about alt-weeklies? How are they doing? Can they become like the dailies of the 21st century?
I was particularly interested in locally owned, locally produced alt-weeklies like The Stranger in Seattle — as opposed to those weeklies put out by Village Voice Media: City Pages, Seattle Weekly, SF Weekly, etc. National retread crap with only a few local voices.
So here comes Carr, with his Monday Media Equation column, answering, on a singular scale anyway, my very question. The Austin Chronicle, founder of South by Southwest, is doing very well thank you. Money quote:
“We don’t do gotcha journalism, our coverage is very policy-oriented, and always local, local, local,” [Chronicle founder Louis Black] said. “Even during the Bush years, which were a very big deal here, we never put anybody that wasn’t local on the cover. We don’t do out-of-towners."
The new model?