erik lundegaard

Weekend Box Office: ‘Riddick’ Sputters on Diesel Fumes; ‘Instructions’ Instructs Hollywood

“Riddick,” starring Vin Diesel, won the weekend, grossing $18.6 million, but that’s not the big story. Its opening total, after all, was still $6 million less than “The Chronicles of Riddick” in 2004, and that movie was considered a box-office disappointment, grossing $57.7 overall.

“One Direction: This is Us” fell off by 74.1%, one of the biggest second-weekend drops in movie history, but that’s not the big story, either, since two other movies (“Texas Chainsaw 3D” and “The Purge”) actually had bigger second-weekend drops this year. Besides, who’s surprised? One Direction has one fan base, and they went last weekend.

No, the big box-office story this weekend is the movie that came in third place with $8.1 million: “Instructions Not Included.” It’s a Mexican comedy (“No se Aceptan Devoluciones”) starring Eugenio Derbez as a playboy who one day receives a package on his doorstep: a baby girl, from a past encounter, whom he’s forced to raise. In the process, he has to grow up, etc.

Why is that the big story? Because after two weekends, this thing has now grossed $20.3 million in the U.S. Here’s a list of Hollywood movies it has already outperformed:

It’s already the 10th-highest-grossing foreign language film ever in the U.S., and should move up to sixth ($24.6 million) by next Friday. At that point, only these films are ahead of it:

Most of the above movies, though, were critically acclaimed Oscar contenders and/or released by Miramax, which marketed and pushed and bullied them into box office successes. “Instructions” is barely getting any attention from the critics. It is, however, being distributed well by Lionsgate, who, earlier this summer, turned Kevin Hart’s concert film, “Let Me Explain,” into the fourth highest-grossing concert film of all time, after “Raw,” “The Original Kings of Comedy,” and “Richard Pryor: Live on the Sunset Strip.”

Apparently someone at Lionsgate knows what they’re doing. Without instructions, either.

The numbers.

Instructions Not Included

The 10th-highest-grossing foreign language film in the U.S. after only two weekends.


Posted at 01:31 PM on Sun. Sep 08, 2013 in category Movies - Box Office  
Tags: , , , , ,

COMMENTS

Du Fu's Spring Prospect wrote:

The preview looks cute. Maybe even $20 million worth of cute.

Comment posted on Sun. Sep 08, 2013 at 04:08 PM

You may bypass the ID fields and security question below if you log in before commenting.


 
 





Receive notification of further comments via e-mail

« My Sister and Hugh Jackman   |   Home   |   After the Revolution: An Interview with Michael Maguire, the original Enjolras in 'Les Miserables' »
 RSS    Facebook

Twitter: @ErikLundegaard

ARCHIVES

All previous entries

LINKS
dative-querulous