Weekend Box Office is Insidious, But You Knew That
Combining goodwill from the first movie with a Friday the 13th release date, horror sequel Insidious Chapter 2 seems poised for one of the biggest openings ever for the month of September. Meanwhile, Luc Besson's The Family should take a distant second place.
And “Insidious Chapter 2” had the second-biggest opening ever for the month of September ($41 million, $1.5 off the record), and “The Family” finished a distant second ($14.5).
All y'all are so predictable.
But there's good news.
“Riddick,” which didn't open particularly strong, fell off a whopping 63.1% for third place, while “One Direction: This is Us,” top of the pops two weekends ago, is now 8th, adding another $2.4 million to a now $28.6 million total. Skimpy compared to Bieber ($73 in 2011) but not to the Jonases ($19 in 2009). It's also good for fourth in concert films since 1984. Third, though, is “Hannah Montana” at $65 million. So fourth it is.
“Lee Daniels' The Butler,” meanwhile, lost 91 theaters but fell off by only 33% to finish fourth. It also broke the $100 million mark. It's the second-highest grossing film to open in August/September, after “We're the Millers,” which is good news. I mean I'm not much of a fan of the movie but I like the idea of it and wouldn't mind seeing more of it, but better.
Meanwhile, the Mexican comedy “Instructions Not Included” dropped to sixth place for the weekend ($4.2 million) and rose to sixth place in terms of unadjusted foreign box office since 1980 ($26.5 million).
All in all, it feels like September, doesn't it? Not much happening at the theaters but the blogs are agog with Oscar buzz.
No problem. I didn't even know there was an Insidious, Chapter 1.
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