erik lundegaard

Weekend Box Office: Five Brit Kids Race, Beat Up Old Black Man; Mexicans Laugh

The concert film “One Direction: This is Us” won the weekend with a $17 million haul. That's a lot of bubblegum, kids. It's the fourth-biggest opener ever for a concert film:


Movie Opening Theaters Total Gross Release
1 Hannah Montana/Miley Cyrus: Best of Both Worlds $31,117,834 683 $65,281,781 Feb. 2008
2 Justin Bieber: Never Say Never $29,514,054 3,105 $73,013,910 Feb. 2011
3 Michael Jackson's This Is It $23,234,394 3,481 $72,091,016 Oct. 2009
4 One Direction: This is Us $17,000,000 2,735 $17,000,000 Aug. 2013
5 Jonas Brothers: The 3D Concert Experience $12,510,374 1,271 $19,162,740 Feb. 2009
6 Katy Perry: Part of Me $7,138,266 2,730 $25,326,071 July 2012
7 Glee: The 3D Concert Movie $5,961,231 2,040 $11,862,398 Aug. 2011

After that you've got hacks like U2, the Rolling Stones, the Talking Heads and Prince.

Miley Cyrus started all this. In Feb. 2008, her concert film grossed an easy $60 mil and so every year we get another one: Miley (2008), the Jonases (2009), Justin Bieber (2011), Kate Perry (2012). Distributors choose a weak weekend to release it. Kids flock. Now it's One Direction's turn.

What is One Direction? I knew them from that Pepsi commercial with Drew Brees but apparently they got their big break on “The X Factor” in Great Britain. They auditioned separately, lost, but were put together and entered the group category and did well, finishing third. Then they were signed to Simon Cowell's record label. I think that's a stipulation of appearing on one of his shows, right? He gets right of first refusal. 

After being thus packaged by corporate flacks, here they are in a video in which they resist being packaged by corporate flacks.

As for the rest? “Lee Daniels' The Butler” fell off only 10% to finished a close second ($14.7 mil), “We're the Millers” fell off only 3% for third ($12.6) and “Planes” fell off 9% for fourth ($7.7).

In fifth is the Mexican comedy “Instructions Not Included,” directed and starring Eugenio Derbez. It grossed $7.5 million in only 347 theaters. My interest is piqued.

The breakdown:

  • Highest gross: “One Direction: This is Us,” $17 million
  • Most theaters: “We're the Millers,” 3,445
  • Best theater average: “Instructions Not Included,” $21.6K per theater in 347 theaters
  • Best theater average > 1000 theaters: “One Direction: This is Us,” $6,216
  • Biggest drop for a movie in wide release: “Jobs," -57.4%

One Direction

One Direction: Just five lads havin' foon.


Posted at 12:20 PM on Sun. Sep 01, 2013 in category Movies - Box Office  
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