Weekend Box Office: Five Brit Kids Race, Beat Up Old Black Man; Mexicans Laugh
The concert film “One Direction: This is Us” won the weekend with a $17 million haul. That's a lot of bubblegum, kids. It's the fourth-biggest opener ever for a concert film:
|1||Hannah Montana/Miley Cyrus: Best of Both Worlds||$31,117,834||683||$65,281,781||Feb. 2008|
|2||Justin Bieber: Never Say Never||$29,514,054||3,105||$73,013,910||Feb. 2011|
|3||Michael Jackson's This Is It||$23,234,394||3,481||$72,091,016||Oct. 2009|
|4||One Direction: This is Us||$17,000,000||2,735||$17,000,000||Aug. 2013|
|5||Jonas Brothers: The 3D Concert Experience||$12,510,374||1,271||$19,162,740||Feb. 2009|
|6||Katy Perry: Part of Me||$7,138,266||2,730||$25,326,071||July 2012|
|7||Glee: The 3D Concert Movie||$5,961,231||2,040||$11,862,398||Aug. 2011|
After that you've got hacks like U2, the Rolling Stones, the Talking Heads and Prince.
Miley Cyrus started all this. In Feb. 2008, her concert film grossed an easy $60 mil and so every year we get another one: Miley (2008), the Jonases (2009), Justin Bieber (2011), Kate Perry (2012). Distributors choose a weak weekend to release it. Kids flock. Now it's One Direction's turn.
What is One Direction? I knew them from that Pepsi commercial with Drew Brees but apparently they got their big break on “The X Factor” in Great Britain. They auditioned separately, lost, but were put together and entered the group category and did well, finishing third. Then they were signed to Simon Cowell's record label. I think that's a stipulation of appearing on one of his shows, right? He gets right of first refusal.
After being thus packaged by corporate flacks, here they are in a video in which they resist being packaged by corporate flacks.
As for the rest? “Lee Daniels' The Butler” fell off only 10% to finished a close second ($14.7 mil), “We're the Millers” fell off only 3% for third ($12.6) and “Planes” fell off 9% for fourth ($7.7).
In fifth is the Mexican comedy “Instructions Not Included,” directed and starring Eugenio Derbez. It grossed $7.5 million in only 347 theaters. My interest is piqued.
- Highest gross: “One Direction: This is Us,” $17 million
- Most theaters: “We're the Millers,” 3,445
- Best theater average: “Instructions Not Included,” $21.6K per theater in 347 theaters
- Best theater average > 1000 theaters: “One Direction: This is Us,” $6,216
- Biggest drop for a movie in wide release: “Jobs," -57.4%
One Direction: Just five lads havin' foon.
Twitter: @ErikLundegaardTweets by @ErikLundegaard