Weekend Box Office: 'You're Next' Isn't
Among new entries this weekend, horror movie You're Next seems like the strongest contender, and could claim first place ahead of Lee Daniels' The Butler.
“You're Next,” the horror movie with cute animal masks, finished 7th for the weekend, grossing $7 million in 2,437 theaters, for a lousy $2,893 average. “The Butler” came out on top again, grossing $17 million, but its total gross after a week-plus is still only $52 million. Meaning it probably won't do “The Help” kind of business, which was up to $71 million after its second weekend, on its way to $169 million. Because “Butler” lacks foregrounded white characters? Because it's about men rather than women and stories about men don't do as well at the box office? (Ha! Had to get that in there.) Because it's not as good? Not that “The Help” was ... you know.
Elsewhere, “We're the Millers” finished second and has now grossed $91 million; “The Mortal Instruments: City of Bones,” surely one of the worst-titled movies in recent years, grossed $9.3 million in 3,118 theaters, while the British sci-fi apocalyptic comedy “The World's End” grossed almost the same ($8.9) in half as many theaters (1,549).
- Highest grossing: “The Butler,” $17 million
- Most theaters: “We're the Millers,” 3,445
- Best theater average: “The Grandmaster,” $18K in seven theaters
- Best theater average > 1000 theaters: “The World's End,” $5,773
- Biggest drop for a movie in wide release: “Kick Ass 2,” -68%
A lot of box office disappointment in August. “Planes” is at $59 million, “Elysium” $69m, “Percy Jackson: Sea of Monsters” $48. “Kick Ass 2” has only grossed $22 million, while “Jobs,” the Steve Jobs biopic starring Ashton Kutcher of all people, has grossed only $12 million.
After you ... No, after you ... No, I insist.