We interrupt this vacation to bring you a Slate piece
I’ve got a piece on Slate about movie box office and critical acclaim. If you’ve arrived here from there, apologies. It’s no fun to travel and find the same shit you saw in the last place.
The argument in the article is basically two-fold: 1) Quality films — as judged by critics’ rankings on Rotten Tomatoes — do better at the box office than people realize, and 2), as a result, critics, who are perceived as elitist, and moviegoers, who are, by their numbers, populist, are actually closer in taste than people realize. I’ve made this argument before. It’s the numbers-crunching that’s new.
While on vacation in Minneapolis, I’ve been re-reading David Mamet’s Bambi vs. Godzilla: On the Nature, Purpose, and Practice of the Movie Business. Mamet isn’t much of an essayist. He tends to wander within the confines of even a short essay — exploring four themes in four pages — but he packs a wallop, and the world, in a paragraph. It’s worth reading, or re-reading, for the paragraphs.
Mamet is an outsider who went inside; he knows how Hollywood works better than I ever will, and so it’s nice that some of my assumptions, about how audience-testing squelches innovation, and thus possible cash cows, are borne out by his experience.
Hollywood outsiders can never be sure. There’s that tendency to think, “Well, they’re professionals; surely they know what they’re doing.” Pushing against this is that great lesson from All the President’s Men: “The truth is, these aren’t very smart guys, and things got out of hand.”
We’re all involved in our self-fulfilling prophecies and maybe the numbers-crunching is mine, and maybe opening schlock in 3,000 theaters is Warner Brothers’. Who knows? But I’ll keep watching the numbers.
OK, back to vacation.
Comment posted on Wed. Jul 02, 2008 at 09:22 AM
Laurie McGuinness wrote:
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