erik lundegaard

Monday November 23, 2009

The Lessons of a New Moon

So what lessons can we cull from the $140 million opening-weekend of “New Moon”—the third-highest opening ever, and the highest (by far) for a non-summer film? Twilight: New Moon (2009)Hint: It's not about the vampires and werewolves.

The biggest lesson is this: Quit ignoring girls. If you make a movie aimed at the sensibilities of teenage girls as much as “Star Wars” is aimed at the sensibilities of teenage boys, they will flock.

Here's a second, similar lesson: Plus ca change, plus c'est la meme chose. The Twilight series is trading on what made the most successful movies of all time (Gone with the Wind, The Sound of Music, Titanic) successful. Those movies gave us a girl, choosing between two guys, against a backdrop of historic tragedy. The Twilight series just leaves out the backdrop of historic tragedy, and, rather than, say, Ashley and Rhett, or Leo and the other guy, this girl is choosing between a vampire and a werewolf.

OK, so some things do change. 

Final lesson? Girls are just as dopey as boys. Maybe dopier.

(Psst: Transformers 2)

OK, not dopier.

Posted at 12:49 AM on Monday November 23, 2009 in category Movies - Box Office  
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