erik lundegaard

Sunday March 07, 2010

The Ghost Release

After my bitching last Sunday about Summit Entertainment's release schedule for Roman Polanski's "The Ghost Writer," they've expanded it wide! ... 147 theaters. That's still 1/16th the number of theaters Summit gave to "Sex Drive" (which made $8 million total), or 1/18th the number of theaters Summit gave to "Sorority Row" (which made $11 million total). So: wide like Calista Flockhart.

Last Sunday I wrote:

Quality film, in other words, isn't just treated as its own genre. It's treated as a genre 50 times less important than the others.

It's actually worse than that. "The Ghost Writer" is a genre film. It's a thriller, and feels like a thriller, and is perfectly accessible as a thriller. Normally such a film would open in over 2,000 theaters. If it included cheap thrills and young bodies and blood. Moviegoers still might not go see it, as they didn't go see "Sex Drive" or "Sorority Row," but at least the movie would fit within the parameters that allow studios to open movies in 2,000+ theaters.

Unfortunately, Polanski made a good movie. So if you're in a part of the country that isn't showing "The Ghost Writer," this is why Summit isn't letting you to see it. Because Polanski made a good movie.


Posted at 08:06 AM on Sunday March 07, 2010 in category Movies - Studios  
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