The Audience is a Child
Optimus Prime in “Transformers 2.” Plot sold separately.
“The audience is a child. If you ask the audience what they want, they‘ll want dessert. They’ll say they want ice cream. They‘ll want cake. You ask them what they want the next minute, they’ll say more ice cream, more cake. You show them that they like something else. ‘You like fried chicken? Here, taste my fried chicken.’ Then the next ten things they order will be the fried chicken. ‘You like Omar?’ ‘Yeah, I love Omar. Give me more of Omar.’ No, I want to tell you a story, and the characters are going to do what they‘re supposed to do in the story, and that’s the job of the writer. That's the writer's job. That's the storyteller's job. You don't write for anybody but the story, for yourself and for your idea of what the story is. The moment you start thinking about the audience and the audience's expectation, you‘re lost. You’re just lost.”
David Simon, creator of “The Wire,” in the oral history “All the Pieces Matter: The Inside Story of The Wire,” by Jonathan Abrams.