Tuesday April 02, 2013
So Let's Root, Root, Root for a Kind of Licensing Fee to Secure All the Rights to Market a Commercial Boon
Here are two paragraphs from David Waldstein's well-researched, front-page story, “Hitched to an Aging Star: The Anatomy of a Deal, and Doubts,” about how the 10-year deal between the Yankees and Alex Rodriguez was struck during the 2007 off-season:
Ultimately, the terms of the deal would include $265 million in guaranteed salary, a $10 million signing bonus and an additional $30 million in marketing bonuses tied to landmark home runs.
For each of the five milestones — tying Mays, Ruth, Aaron, Bonds and breaking the record — Rodriguez would receive $6 million. The Yankees looked at the bonuses as a kind of licensing fee they would pay to Rodriguez to secure all the rights to market the home run chase, which would presumably become a commercial boon.
Licensing fee ... to secure all the rights to market ... a commercial boon. That's business-speak for setting the all-time HR record. Makes you want to throw up. Makes you want to stop watching the national pastime altogether.
But for a Yankee hater like myself, there's great, great joy in the article. What's the greatest joy? This: The Yankees and their fans are saddled with their most-hated player, A-Rod, and his albatross of a contract, which still involves more than $100 million, because one of their most beloved players, Mariano Rivera, convinced A-Rod to stay. Ha! Talk about a cutter.
Meanwhile, many pundits, including Tyler Kepner in the Times' print edition, are predicting that the Yankees won't just finish out of the post-season; they'll finished last in the A.L. East.
I'll believe it when I see it but for now it's a possibility. Because it's the start of baseball season, when hope springs eternal. And when every fan of every baseball team thinks that this might be the year, this might finally be the year, when the New York Yankees eat the shit of the rest of the league.
Alex Rodriguez making the second-to-last out of the 2012 ALCS. It will be his last at-bat until at least July.