erik lundegaard

Reboot of 45-Year-Old TV Series Underperforms with $70 Million Opening Weekend

“Iron Man 3” fell off by more than 50% in its third weekend but still grossed half of what “Star Trek Into Darkness” grossed in its opening weekend ($35.1 million to $70.5 million) . Or do we count Wednesday and Thursday for “Trek”? Apparently there were shows then. For some people anyway. The movie grossed $2 million and $11.5 million on those days, meaning it kind of opened at $84 million rather than $70, but the official tally will still be $70m.

Not sure why you open a movie this way. Bit by bit, I mean. Doesn’t it lessen the impact of the opening weekend numbers? Instead of a headline like “‘Star Trek’ Warps to $84 million finish,” you get “‘Star Trek Into Darkness’ Can't Hit Warp Speed at Box Office.” $70 million. Chump change in Hollywood. Four years ago, the first J.J. Abrams-led “Trek,” opened at $75 million, and you never want to open lower than your predecessor.

Not that they’re not trying to spin it. Here’s what Paramount’s head of distribution Don Harris told The Wrap today:

The good news is, when you have a really good movie like this one, the word of mouth is going to bring the audience in over time. Expectations aside, big-picture we’re in a very good place, particularly when you consider how well it’s doing overseas.

How well is it doing overseas? $80 million thus far. That’s not bad, considering previous international numbers for “Trek” ($128 million for the first Abrams reboot), but chump change compared with, say, “Iron Man 3,” which, after this weekend, is at $736 million internationally, for a grand total of $1.07 billion worldwide. That’s ninth all-time. Another $50 million and it’ll be fifth. Another $250 million and it’ll be fourth. “The Avengers” is at $1.5 billion. After that it’s Cameron Country (> $2 billion), where even Iron Man can’t fly. Sorry, dude.

Meanwhile, “The Great Gatsby” fell off 53% for third place with $23.4 million. Everything else grossed less than $3.5 million. We’re putting more eggs into fewer baskets. Or fewer eggs into fewer baskets.

The final frontier numbers.

Star Trek: The Original Series

In the end, “Star Trek” didn't do poorly for a TV show canceled in 1969.


Posted at 05:06 PM on Sun. May 19, 2013 in category Movies - Box Office  
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COMMENTS

Tim wrote:

Maybe if it ends up doing well but not as well, there'll be less inclination to try and retain Abrams for the next one. Begone, JJ Abrams.

Comment posted on Sun. May 19, 2013 at 08:35 PM

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