erik lundegaard

Sunday September 11, 2011

Quote of the Day

“I do think there is a tendency to underestimate audiences, I do think there is an appetite to be stretched. I do think people want to hear language at its best on the screen. I'm optimistic about it having an enormous audience.”

--Colin Firth on “Tinker, Tailor, Soldier, Spy” specifically, and the film industry in general, at the Venice Film Festival.

I go back and forth on this issue, bitching about audiences one minute, insisting that audiences are smarter than we realize the next. I think studios pay too much attention to market research and test screenings, and don't promote and distribute better movies the way they should, and that, if they did, these movies would make money. At the same time, there are a lot of Big Jim McBobs and Billy Sol Hureks out there.

Posted at 06:20 PM on Sunday September 11, 2011 in category Quote of the Day  
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