From Raf Sanches' and David Lawler's piece on the fall of Sarah Palin, which was published in The Telegraph just a year ago: Jan. 30, 2015:

Mrs Palin made similar indications [about running for president] before the 2012 election but never actually jumped off the sidelines. It's a trick that gets a bit of buzz the first few times but eventually you end up as irrelevant as Donald Trump, another serial presidential wannabe.

Those were the days, my friend.