erik lundegaard

Sunday December 04, 2022

Olive Gardenia Hussey

Here's another example, like the Amazon Echo thing, of companies basically saying, “No need to think, human. Our algorithm knows all.” And of course it doesn't know anything.

This time it's Google's search-bar “autocomplete prediction.” Not the autocomplete suggestion based on your past usage. This appears to be: 1) automatic, or autocompleted, without your say-so; and  2) based on nothing to do with you. It's what it thinks you're about to ask.

Here's an example. The other day I got an email from SIFF, our local festival/theater company, that highlighted movies playing this month, including something called “Black Christmas,” with a photo of a woman making a phone call. “Is that Olivia Hussey?” I wondered. So I googled “Olivia Hussey,” but this is what I saw in the search bar when I was done:

Olive Gardenia Hussey

“Sounds like a drag queen,” a friend said when I told him the story.

Essentially I'd gotten as far as “O-L-I-V” and Google assumed I wanted Olive Garden. Even though I've never googled “Olive Garden” in my life. But between the “v” and the “i” Google just went “Here.” 

There's supposedly a way to turn off autocomplete predictions, but the steps I followed led to a dead-end for me.

The bigger point is: I don't get why companies think we want them to think for us. Particularly when they're so bad at it.

Oh, and it was Olivia Hussey. “Black Christmas,” 1974, directed by Bob Clark, and starrring Hussey, Margot Kidder, Keir Dullea, John Saxon, and Andrea Martin(!): “During their Christmas break, a group of sorority girls are stalked by a stranger.”

See, was that so hard, Google?

Posted at 11:10 AM on Sunday December 04, 2022 in category Technology  
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