The Lincoln Project is that outfit of conservative Republicans who have banded together to stop Donald Trump from being re-elected. They‘re the Never Trumpers who stayed Never Trumpers. I follow them on Twitter. I began to follow them because their videos are so deadly. They mocked Trump’s “low-energy” Tulsa rally. They reamed him for his idiot demand to “slow the testing down.” They crushed him for being Putin's puppet when Putin was paying the Taliban to kill U.S. troops. “Any commander in chief with a spine would be stomping the living shit out of Russia right now.” They mock him, ridicule him, hang him out to fucking dry. Which raises the question: Why can‘t Democrats be this ruthless? It’s not even lying. They‘re just pounding him with the truth.

Here’s why. The org is run by Sarah Longwell, longtime Republican and lesbian (I know), who was profiled by Susan B. Glasser in The New Yorker in March: “The Trials of a Never Trump Republican. And early on, Glasser writes about her work in the early 2000s for GOP lobbyist Richard Berman: 

Berman taught Longwell to discredit the opposition before it discredits you; to be edgy, memorable, and funny; and to always play offense, because, as Longwell put it in a 2014 presentation, ”defense over time loses.“ He devised an acronym for the firm's approach to ”managing“ public opinion: FLAGS, for fear, love, anger, greed, and sympathy. Of those, he told me, fear and anger are the most effective: ”Nobody likes negative ads, but everybody remembers them. I absolutely believe it."

That's the answer. The GOP is always on offense and the Dems are forever on defense so the Dems lose over time. They lose when they should win.

I'm glad they're on our side for now. Maybe some of it will rub off.