Movie Trailers: The Lone Ranger (2013)
I like the opening narration here. I like anything in movies that reminds moviegoers how much everyday life changed during the 19th century from the previous, I don't know, 10,000 years. “From the time of Alexander the Great,” we're told, “no man could travel faster than the horse that carried him. Not anymore.” Cut to trains zipping through the west.
The focus is on the star, Johnny Depp, rather than the titular Lone Ranger, played by Armie Hammer, but that makes sense. Hell, it's not even on Depp. It's on the trains. But that makes sense, too. We're just at the teasing phase of the trailer. They can't give us too much or they'll have nothing to give us in the spring.
On the other hand, as great as that opening narration is, a few of the mid-shots are of outlaws on horses catching up to those zippy trains. Kind of undercuts the message, doesn't it?
(If the video above has been pulled try watching it here.)
I still don't know how they're going to do it. What's the story? How do you make the Lone Ranger interesting? How do you not marginalize the Ranger or Tonto? What's the point of the mask, the silver bullet, hi-yo Silver? The most recent incarnation, the disastrous “Legend of the Lone Ranger” from 1981, died a slow, strangulating death answering these very questions.
It doesn't help that the movie team is basically the “Pirates of the Caribbean” team: Depp, director Gore Verbinski, screenwriters Ted Elliott and Terry Rossio. Disney and Bruckheimer. Depp's stoic head wobble riding beneath the train is indicative. It's a whiff of Capt. Jack.
They're going all out, though: $250 million budget and a July 3 release date. Somewhere, Klinton Spilsbury cringes.
Twitter: @ErikLundegaardTweets by @ErikLundegaard