erik lundegaard

Michael Giltz on the history of Batman's opening weekends

There’s a good HuffPost piece by Michael Giltz on the history of Batman’s opening weekends. I know it’s a good piece because I’ve been doing nothing but box office and Batman articles for the last two months and even I didn’t realize the following:

Here's the truth: ignoring the Adam West quickie from 1966, the Batman franchise has released six movies. FOUR of them have set the all-time opening weekend box office record. The only two that didn't were the deservedly maligned Batman & Robin in 1997 and the acclaimed reboot Batman Begins in 2005 which made this film's success possible.

Don’t quite agree with the Heath Ledger graph. Sure, Ledger wasn’t a big opening weekend star (partly because his better movies, such as Brokeback Mountain, only opened on a few screens), but in death… Let’s face it, we’re a bit necrophiliac around here. We feed, we feed.

But Giltz’s main point I absolutely agree with. Everyone’s searching for an answer as to why Batman did well opening weekend but Batman always does well opening weekend. So it’s that, but it’s also how good Batman Begins was and how good the buzz was. It’s not just quantity (those 4,000+ theaters), but quality. If you build it right, we will come.


Posted at 11:30 AM on Tue. Jul 22, 2008 in category Batman  
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