A humblebrag is when you seem to be going “Aw, shucks” and you're not. You're stroking your ego. You're beating your chest.

Do we have a 21st century term for what the following does? It was part of a message I received the other day from LinkedIn:

While they're pushing or promoting their product (the app), they're also dissing their product (the website). Is there a term for that yet? And if not, what would you call it? Promodiss? And is there a pre-Internet precedent? It would have to be a product that has multiple ways of consuming or experiencing it, and that's not most products. Hostess couldn't say TWINKIES ARE BETTER IN THE MOUTH! 

I'm also getting a slight scolding vibe here. LinkedIn is basically telling me “You're doing it wrong. Do it this way. The way we want you to.” Creepy.