Apparently this ad premiered last night during the HR Derby:

It was posted on YouTube with this tagline:

No matter what hat you wear, tip it to The Captain. #RE2PECT

Sorry. I don't have anything to tip to the Cap'n. Just something to flip. #2AWFUL

I just don't get MLB fans and MLB teams anymore. All of these parting gifts for Jeter? A Derek Jeter Day in Chicago? It's as if he never caused you and your team heartache. I can't believe Minnesota gave him anything (other than a razzie) considering what he did to the Twins in the postseason over the years. Ditto Seattle and the Mariners. Jeter has five rings while Ken Griffey Jr. and Edgar Martinez and Jay Buhner never even went? And you want to give him more shit? To comfort him when supermodels aren't enough?

Seriously, if you want to show him respect, boo the crap out of him. That's what we do with opposition players who cause us heartache. Because this stuff? Farewell gifts and pats on the back and polite applause? It's what you give to someone old and feeble and toothless.