Another indication that quality matters a little—even in Hollywood.
“Wolverine” opened in over 4,000 theaters (and who knows how many screens) and made $85 million its opening weekend. But the movie was bad. I know: “bad.” Subjective. How about “a mess”? How about only 37% of the fanboys at Rotten Tomatoes gave it a thumbs up, while only 15% of the top critics did the same? In a way, even 15% seems too much. Shame on you Kenneth Turan, who wrote the following nothing graf as part of his review:
As directed by Gavin Hood from a script by David Benioff and Skip Woods, "X-Men Origins: Wolverine" answers all those questions and brings everyone up to speed with a brisk thoroughness. It's a solid, efficient comic book movie that is content to provide comic book satisfactions of the action and violence variety. If it doesn't rise to the heights of Christopher Nolan's "Batman" films, it doesn't stray into "Daredevil" territory either.
Yet despite being “solid” and “efficient” (and it’s neither), the following weekend “Wolverine”’s business fell off by 69%, which, as I’ve written, in unprecedented for a film that opened in more than 4,000 theaters. As of Monday, its b.o. total (domestic) was $152.4 million.
“Star Trek” opened a weekend later in fewer theaters, 3.849, and made less opening weekend, $75 million. But the movie was good. I know: “good.” Actually it deserves those quotes, since I don’t think the movie is all that. The best thing about it is the casting. Otherwise, the story and pacing are derivative of “Star Wars” and none of it really sticks. It’s too busy going to leave anything memorable. But the fanboys at Rotten Tomatoes drooled (95%), and critics did, too (91%), and word-of-mouth is mostly good, and so, its second weekend, it fell off by only 42.8%. As of Monday, its b.o. total (domestic) stood at $151.1 million. Once Tuesday’s numbers are in, it’ll pass the mutant for sure. “Star Trek” is still drawing over $4 million on weekdays, while “Wolverine” is down to around $1 million per day.
In other words, despite the advantage that “Wolverine” had over “Star Trek” in terms of time and theater total, “Star Trek” is already warping past it and will surely be the year’s first $200 million movie. On the strength, I would argue, of its quality.
A question for Trekkies/ers is whether this film, which is already the highest-grossing “Star Trek” film ever, can surpass the original, 1979’s “Star Trek: The Motion Picture,” in adjusted gross. To do so, it’ll have to make over $235 million. I’m not Spock, but I’d calculate the odds of that happening as pretty good.