Sunday August 16, 2020
How Two 1922 Newspapers Headlined the Same Syndicated Article about Hitler, and the Lesson It Holds for Today's Media
Here are two versions of the same Universal Services syndicated article about a rising star in Weimar Germany that appeared on the same day, Dec. 15, 1922, in The Bulletin of Pomona, Calif. (left) and The San Francisco Examiner (right). I believe they're among the first mentions of Adolf Hitler in a U.S. newspaper.
A good lesson in headline writing that today's newspapers should note. The Bulletin makes Hitler's accusation the headline while the Examiner opts for the mere fact that he accuses—and who he's accusing. I feel like the latter should almost always be used. The former grants way too much power to the accuser. If you're powerful enough to command media attention, you can accuse anyone of anything and the media helps disseminate that accusation. As today's media keeps doing. (I've been railing against this forever and ever.) The drawback to my suggestion is that you'll wind up using the same headline, or nearly the same headline, over and over again (“Trump Attacks Democrats”), but maybe that's good. The repetition indicates that this thing keeps happening. It'll remind everyone that all this guy does is accuse and attack. And it might encourage, I don't know, fewer lies in the accusations, since the lies won't make the headlines.
Other differences/thoughts on the articles:
- The Bulletin put its story on pg. 1, beneath huge headlines about moonshiners battling “The Dry Squad,” as well as (more relevantly) the “Franco-German debt squabble.” The Examiner stuck the story back on pg. 6.
- The Examiner credits the author. More on him here.
- The accusation is also straight out of the longstanding GOP playbook. Even today, especially today, any U.S. policy that leans vaguely left, Republicans will cry “Marxism” and “Socialism.” And many media outlets will make that the headline.
- Hitler made good on his promise in the final graf. More, actually. A century? We won't forget him as long as human beings record and read history.