erik lundegaard

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Sunday June 26, 2011

Hollywood B.O.: What Will Be the Highest-Grossing Comic Book Adaptation of 2011? Not Green Lantern ...

A Box Office Mojo poll (now closed) from earlier in the year:

What will be the highest-grossing comic book adaptation of 2011?
39.2% Captain America: The First Avenger
18.3% X-Men: First Class
18.1% Green Lantern
13.2% Thor
10.7% Cowboys & Aliens
0.5% Priest

“Priest” is already done. It didn't even gross $30 million. “X-Men: First Class” is already done. It's at $132 million but it's not going to catch “Thor” at $177 million.

“Green Lantern” is also done. It didn't do super business opening weekend, $53 million, then dropped 65.5% during its second weekend, which is the 28th-worst drop, first-to-second weekend, for a super-wide release (3,000+ theaters). It's the same drop that “Fantastic Four: Rise of the Silver Surfer” had back in 2007, but “FF2” opened a little better, at $58 million, had $97 million by the end of its second weekend, and still only wound up grossing $132 million. “GL”? Opened, as I said, at $53 million, and reportedly has $89 million by the end of its second weekend. So it won't even do $132 million? How about $120? (Editor's note: It wound up grossing $116.) Some tentpoles just can't hold nothing up. Sorry, Mark Strong: Looks like no “Green Lantern 2.” When is Hollywood going to realize that you can't necessarily follow the “Batman Begins/Dark Knight” track by holding back the franchise's main villain for the second film. It only works if the first film is any good.

As for the superhero clash, we'll have to wait until July to see if “Captain America” or “Cowboys and Aliens” can unseat “Thor.” Like most Box Office Mojo users, I bet on Steve Rogers. And the trailers look increasingly good. (Editor's note: The final tally went: “Thor” ($181), “Captain America” ($176), “X-Men: First Class” ($146), “Green Lantern” ($116), “Cowboys & Aliens” ($100), “Priest” ($29). Only “Thor” was misplaced in the poll results.)

Meanwhile, “Cars 2” did well, opening at $68 million and first place, “Bad Teachers” did surprisingly well, opening at $32 million and second place, and “Bridesmaids” continued to drop least despite shedding theaters. It lost only 24% of its business, grossed another $5 million, and now has a domestic total of $147 million. That's the sixth-highest gross of the year.

The weekend totals here.

"Never Again" with Green Lantern

Would that it were true...

Posted at 10:21 AM on Sunday June 26, 2011 in category Movies - Box Office