erik lundegaard

Hollywood B.O.: Thor Strong, Bridesmaids Bridesmaids (But Strong, Too)

Last weekend I wondered if “Thor,” grossing only $66 million opening weekend ($65.7, it turned out), could become a $200 million movie. This weekend is a good step in that direction. On early estimates, the movie only dropped 47.5 percent from its opening, raking in $34 million to finish in first place.

Why is that good? In a chart of superhero movies similar to “Thor” (that is: non-sequels or reboots), “Thor” has the sixth-lowest second-weekend drop:

A chart of non-sequel or reboot superhero movies ranked by second-weekend box-office drops

And, really, the first two movies on this chart don't even count, being released in 1978 and 1989, respectively, which are different eras in movie distribution. So “Thor” is really fourth. And of those four, only one, “Spider-Man,” grossed more opening weekend.

More importantly, look at the movies behind it: “Iron Man” and “Dark Knight,” both of which had great word-of-mouth.

I'm assuming “Thor”'s word-of-mouth isn't as good, since the movie isn't as good. But the movie isn't “Fantastic Four” bad so the drop-off isn't “Fantastic Four” bad. Which is good news for Paramount and Marvel and the God of Thunder.

Meanwhile, my favorite comedy of the year, “Bridesmaids,” opened well, with an estimated $24.4 million in 2,918 theaters. Have you seen it yet? Do you need a laugh? Go. Spread the word.

“Fast Five” added 131 theaters and fell off only 39.8 percent from its second weeked to finish third. At $168 million, it looks poised to become the year's first $200 million movie. 

“Priest,” opening in 2,800+ theaters to bad reviews, finished fourth, with $14.5 million.

Box Office Mojo's totals here.

Wiig salues bridge, groom and Thor in "Bridesmaids"

Wiig salutes the happy couple: Thor and Jane Foster.


Posted at 01:26 PM on Sun. May 15, 2011 in category Movies - Box Office, Superheroes  
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