erik lundegaard

Hollywood B.O.: The Devil Whimpers

I haven't posted much on box office lately. Got bored with it, I guess. Began to do other things with my Sundays. More power to me.

So I missed the near-historic performance of “The Devil Inside” in the first week of January. Opening weekend, it was No. 1 at the box office with $33 million, even though moviegoers had a slew of great, end-of-the-year releases to choose from. (Fuckers.) But “Devil” was the only new film opening, it was horror, and the horror fans came out for it. (Fuckers.)

Then they didn't. That's the thing with horror. Opening weekend: BANG! Second weekend: whimper. For “Devil,” it was a near-historic second weekend of whimper:

Movie
Opening Wknd
2nd Wknd Drop
2nd Wknd BO
Theaters
Total BO
Release Date
Gigli $3.7m
-81.90% $0.67m 2,215 $6,087,542 8/1/03
Friday the 13th (2009) $40m
-80.40% $7.9m 3,105 $65,002,019 2/13/09
Star Trek: Nemesis $18.5m
-76.20% $4.4m 2,711 $43,254,409 12/13/02
The Devil Inside $33.7m
-76.20% $8.0m 2,551 $53,153,016 1/6/12

It tied for the third-largest, second-weekend drop of any film opening in more than 2,000 theaters. The movies ahead of it? The Bennifer-related disaster that was “Gigli”; and the 2009 remake of Friday the 13th. “Devil” tied with the umpteenth version of a “Star Trek” sequel. It dropped 76.2 percent. That's like bungee jumping. Gnarly.

“The Devil Inside”'s second weekend wasn't helped by a 5% critics rating and a 23% audience rating on Rotten Tomatoes. Its current IMDb rating? Where 7.0 is generally considered “good”? 3.6.


Posted at 07:20 AM on Thu. Feb 16, 2012 in category Movies - Box Office  
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COMMENTS

Reed wrote:

Was this film, by any chance, named after the INXS song? (There's no soundtrack listing on the IMDb at this point.) I'm guessing not, considering it has a “The” at the front of it. But if it were that could be part of the problem. Further context:
http://fightingtheyouth.blogspot.com/2007/07/movierules-16-song-titles.html

Comment posted on Thu. Feb 16, 2012 at 08:18 AM

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