Thursday February 16, 2012
Hollywood B.O.: The Devil Whimpers
I haven't posted much on box office lately. Got bored with it, I guess. Began to do other things with my Sundays. More power to me.
So I missed the near-historic performance of “The Devil Inside” in the first week of January. Opening weekend, it was No. 1 at the box office with $33 million, even though moviegoers had a slew of great, end-of-the-year releases to choose from. (Fuckers.) But “Devil” was the only new film opening, it was horror, and the horror fans came out for it. (Fuckers.)
Then they didn't. That's the thing with horror. Opening weekend: BANG! Second weekend: whimper. For “Devil,” it was a near-historic second weekend of whimper:
Movie | Opening Wknd | 2nd Wknd Drop |
2nd Wknd BO | Theaters | Total BO | Release Date |
Gigli | $3.7m | -81.90% | $0.67m | 2,215 | $6,087,542 | 8/1/03 |
Friday the 13th (2009) | $40m | -80.40% | $7.9m | 3,105 | $65,002,019 | 2/13/09 |
Star Trek: Nemesis | $18.5m | -76.20% | $4.4m | 2,711 | $43,254,409 | 12/13/02 |
The Devil Inside | $33.7m | -76.20% | $8.0m | 2,551 | $53,153,016 | 1/6/12 |
It tied for the third-largest, second-weekend drop of any film opening in more than 2,000 theaters. The movies ahead of it? The Bennifer-related disaster that was “Gigli”; and the 2009 remake of Friday the 13th. “Devil” tied with the umpteenth version of a “Star Trek” sequel. It dropped 76.2 percent. That's like bungee jumping. Gnarly.
“The Devil Inside”'s second weekend wasn't helped by a 5% critics rating and a 23% audience rating on Rotten Tomatoes. Its current IMDb rating? Where 7.0 is generally considered “good”? 3.6.
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