Hollywood B.O.: Summer of Underperforming Sequels
In one of the last weekends of the movie summer, “The Expendables 2,” starring Stallone, et al., grossed $28 million at the domestic box office to lead the pack. That's indicative of the summer movie season. Not because stupid movies rule (although...) but because sequels and reboots have been underperforming against previous incarnations. Two year ago, the first “Expendables” opened with $34 million.
Other underpeforming sequels and reboots?
- “The Dark Knight Rises,” which will probably gross $100 million less than its predecessor, “The Dark Knight,” which topped out at $533 million in 2008.
- “The Amazing Spider-Man,” which will be the first cinematic Spidey movie to gross less than $300 million domestically. It's currently at $257 million and didn't make $1 million this weekend. The first Tobey Maguire “Spider-Man” grossed $403 million in 2002, which, adjusted, would be $557 million today.
- “MIB 3,” which, unadjusted, is still the lowest-grossing of the “Men in Black” series. The first grossed $250 million back in the summer of '97. That's $438 million today.
- “Ice Age: Continental Drift,” the fourth in the series, and the fourth in terms of unadjusted domestic gross at $150 million. If you adjust for inflation, each incarnation has lost audience: $243, $239, $211, $150.
- “Total Recall,” which, at $51 million and fading, won't even gross what the original grossed ($119 million) in 1990.
- “The Bourne Legacy” The original kept growing in terms of B.O.: $121, $176, $227. This one will be lucky to gross $100 million.
The one sequel this summer that outpeformed its predecessors? “Madagascar 3: Europe's Most Wanted.” The first made $193 in '05, the second $180 in '08. This $212 in '12. But if you adjust, the third is still $30+ million shy of the first.
The numbers are stronger worldwide, but still down:
|The Amazing Spider-Man||$692||$890||-$198|
|The Dark Knight Rises||$897||$1,001||-$104|
|Ice Age: Continental Drift||$794||$886||-$92|
|Madagascar 3: Europe's Most Wanted||$565||$603||-$38|
Meanwhile, “Battleship” sank ($65), “The Campaign” flopped ($51), “Rock of Ages” whined ($38), “That's My Boy” miscarried ($37), and “The Watch” went unwatched ($33).
So what were the big winners of the summer box office besides “The Avengers” ($617/$1.4 billion)? A few overperformers:
- “Ted,” the Mark Wahlberg/teddy bear comedy, which has grossed $213 million and counting. That's the summer's fifth-best.
- “Snow White and the Huntsman”: $155 million.
- “Magic Mike”: $112 million.
Then there's Wes Anderson's “Moonrise Kingdom,” whose widest release was 924 theaters, but which still grossed $43 million. The following is a list of movies with wider releases that grossed less:
|What to Expect When You're Expecting||$41,152,203||3,021|
|Diary of a Wimpy Kid: Dog Days||$38,762,000||3,401|
|Rock of Ages||$38,518,613||3,470|
|Abraham Lincoln: Vampire Hunter||$37,233,819||3,109|
|That's My Boy||$36,931,089||3,030|
|Step Up Revolution||$32,853,000||2,606|
|Katy Perry: Part of Me||$25,239,000||2,732|
|People Like Us||$12,395,078||2,055|
|Seeking a Friend for the End of the World||$7,078,738||1,620|
So is this sequel fade an aberration? Or are we finally getting tired of seeing the same old story sped up and dumbed down? Who knows? But expect “Ted 2” in summer 2014.
TED talks: Only “Avengers,” “Dark Knight,” “Spider-Man” and “Brave” grossed more this summer.
Movie Reviews - 2013
Movie Reviews - 2012
Movie Reviews - 2011
Movie Reviews - 2010
Movie Reviews - 2009
Movie Reviews - 2000s
Movie Reviews - 1990s
Movie Reviews - 1980s
Movie Reviews - 1970s
Movie Reviews - 1960s
Movie Reviews - 1950s
Movie Reviews - 1940s
Movie Reviews - 1930s
Movie Reviews - 1920s
Movies - Box Office
Movies - Documentaries
Movies - Foreign
Movies - The Oscars
Movies - Scene of the Day
Movies - Studios
Movies - Theaters
Movies - Trailers
Quote of the Day
What Liberal Hollywood?
Box Office Mojo
The Film Experience
Large Ass Movie Blogs