erik lundegaard

Hollywood B.O.: Potter Flies, Skyline Drops

The seventh “Harry Potter” movie had the sixth-best opening weekend in U.S. box office history, grossing an estimated $125 million in three days, which is the best opening ever for Harry, Ron and Hermione. Unless you adjust for inflation. Then it's the third-best, after “Goblet of Fire” in '05 ($127 million) and “Sorcerer's Stone” in '01 ($126 million).

(You could argue that “Sorcerer's” did so well because it was the first, while “Goblet” did well because it followed “Prisoner of Azkaban,” which, according to my nephew, Jordy, is the best of the lot.)

Keep in mind, though: the last two, “Half Blood Prince” and “Order of the Phoenix” opened on Wednesdays, so you don't have that true boffo box-office weekend. Regardless, there's obvious interest in “Harry Potter 7.”

How much interest? All of the returning wide-release movies fell off by at least 40%, which doesn't happen often, while the only other new, wide-release movie, Russell Crowe's “The Next Three Days” (awful title), grossed only $6.7 million, for fifth place.

BTW: all of those returning films that fell off by 40-50%? “Skyline” wishes it was one of them. Universal added three theaters but “Skyline” still dropped more than 70% to gross $3.4 million. Good enough for 7th place this weekend but bad enough for the 12th-worst second-weekend drop among wide-release films ever:

The magical totals here.


Posted at 04:55 PM on Sun. Nov 21, 2010 in category Movies - Box Office  
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