erik lundegaard

Tuesday July 26, 2011

Hollywood B.O.: Captain America Throws His Mighty Shield

Turns out “Captain America” wasn't the big opening-weekend box-office superhero this summer.

Initial estimates placed the domestic gross of “Cap” just above “Thor”'s $65.7 million but the actuals have it coming up just short: $65.0 million. Still not bad. Unadjusted, it's worse than the “Spider-Man”s and “X-Men”s and “Iron Man”s of the world but better than the “Fantastic Four”s and “Hulk”s.

It's also better than what was predicted. From last Friday:

Weekend predictions for Box Office Magazine: July 22, 2011

In the actuals, besides the $10 million jump for “Cap,” these estimates were over by $5 million for both “Harry Potter” and “Friends with Benefits.” “Transformers” actually came ahead of “Horrible Bosses,” while Woody Allen's “Midnight in Paris” grossed another $.3 million, falling off only 3.8%, and might have a shot at $50 million domestic. It's already the highest-grossing domestic Woody Allen film at $44 million. Unadjusted. Adjust, and it's $90 million behind “Annie Hall”s $134 million.

What does all this mean? Not much. The numbers crunchers don't quite have our number yet, but nearly. The fate of “Cap” will depend on word of mouth: Good legs like “Thor” or bad legs like “F.F.”? And “Harry Potter,” record setter the previous weekend, fell like Icarus from the sky. Its 72% plummet is the biggest of the year, the biggest among 4,000-theater films, and the fourth-worst even among 3,000-theater films—after such crap as “Friday the 13th” (2009), “Doom,” and “A Nightmare of Elm Street” (2010).

And guess what? It doesn't matter. The film's been out a week and a half and its worldwide gross is nearing $1 billion. Talk about Wingardium Leviosa.

Posted at 07:49 AM on Tuesday July 26, 2011 in category Movies - Box Office  
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