Hollywood B.O.: Bridesmaids Always a Bridesmaid But Manhandling Competition
“Bridesmaids” has always been a bridesmaid; it has never hit no. 1 on the weekend box office charts. But it is in the process of manhandling a bunch of the He-Men of Summer.
In its first weekend, May 13-15, the only other big opener was the apocalypse/vampire flick “Priest,” which finished with about half of “Bridesmaid”'s gross—$14 million to $26 million—while “Bridesmaids” finished second to the second weekend of “Thor”:
The next weekend, “Thor” fell 55%, “Bridesmaids” only 20%, so Wiig and copmany were now ahead of the God of Thunder; but their movie still finished second, way second, to the latest “Pirates of the Caribbean” movie: $20 million to $90 million. (Keep that $70 million difference in your back pocket for a moment.) “Priest” fell a whopping 68% for fifth place. It was soon out of the picture.
|1.||Pirates of the Caribbean 4||$90m||NEW|
Memorial weekend? That was the “Hangover II” weekend, with a relatively weak open for “Kung Fu Panda 2” and a huge drop for “Pirates 4.” “Bridesmaids” dropped marginally: another 20%.
|2.||Kung Fu Panda 2||$47m||NEW|
|3.||Pirates of the Caribbean 4||$39m||-55%|
First weekend in June? “X-Men: First Class” opened with $55 million and pushed “Bridesmaids” to fifth place. This was the biggest drop, percentage-wise, for the film, 27%, but it was still dropping at only half the rate of the men around it. Oh, and that $70 million “Pirates” advantage you kept in your back pocket? Take it out now. It's down to $5 million:
|1.||X-Men: First Class||$55m||NEW|
|2.||The Hangover II||$31m||-63%|
|3.||Kung Fu Panda 2||$23m||-50%|
|4.||Pirates of the Caribbean 4||$17m||-55%|
Which brings us to this past weekend. “Bridesmaids” and “Pirates 4” are now neck-in-neck.
|2.||X-Men: First Class||$25m||-54%|
|4.||Kung Fu Panda 2||$16m||-30%|
|5.||Pirates of the Caribbean 4||$10.7m||-39%|
“Bridesmaids”'s opening weekend was the 15th best opening of the year but the movie's domestic gross, $123 million, is now 7th best for the year. That's legs. That's word-of-mouth. The movie keeps on keeping on.