“Fair and Balanced. We Report, You Decide. Everyone knew it was bunk. A sham. Over the next eight years at Fox, I never met a single employee, not the truest of true believers, who wasn't cynical about what our main purpose was.

”'We all know the “Fair and Balanced” thing is bullshit,' a very conservative O'Reilly Factor producer told me once, late at night, after we'd had a few drinks. 'We're not here to be fair. We're here to give red meat to our viewers.'

“'To stir up the crazies, you mean,' I said.

”He laughed. 'Yeah, to stir up the crazies. Because outrage equals ratings.'"

-- — Joe Muto, “An Atheist in the FOXhole: A Liberal's Eight-Year Odyssey Inside the Heart of the Right-Wing Media,” pg. 119.