Wednesday October 29, 2008
Dark Knight + Oscar
I missed this article about the Academy Awards and box office when it came out two days ago — distracted, as ever, by the presidential campaign and the World Series — but it’s certainly in my wheelhouse. Last January I wrote an article (or articles) on the subject for HuffPost, and throughout the year I’ve certainly blogged enough about Times’ writers Michael Cieply and Brooks Barnes, and the two tag-team on this one.
Here's the point: In the past, popular but lightweight movies were nominated best picture (Three Coins in a Fountain; Love Story; Raiders of the Lost Ark), while weighty Oscar nominees could be huge box office hits (Bridge Over the River Kwai; The Graduate; One Flew Over the Cuckoo’s Nest). But for the past 30 years, and particularly this decade, we've seen a split: Box office hits rarely get nom’ed and weighty best picture nominees rarely become box office hits. Last January I wrote:
How rare is it when at least one of the best picture nominees isn't among the year's top 10 box office hits? Since 1944, it's happened only five times: 1947, 1984...and the last three years in a row: 2004, 2005, 2006. What was once a rarity has now become routine.
Make that the last four years in a row. The biggest box office hit among last year's best picture nominees, Juno, topped out at 15th for 2007, $25 million behind Wild Hogs.
Now, according to Cieply and Barnes, the studios, who have been busy closing their prestige divisions, are hyping their box office hits, including The Dark Knight and Wall-E, for best picture. Good for them. Unfortunately, Cieply’s and Barnes’ article is also filled with the conventional wisdom of Hollywood insiders. No sentence screamed at me more than this one:
However, several [Oscar campaigners] noted a belief that audiences — weary of economic crisis and political strife — are ready for a dose of fun from the entertainment industry.
It screamed because last May, in Cieply’s article about how Hollywood insiders were worried about their gloomy, sequel-shy summer box office, we got this graf:
The [summer movie] mix may not perfectly match the mood of an audience looking for refuge from election campaigns and high-priced gas, said Peter Sealey, a former Columbia Pictures marketing executive who is now an adjunct professor…
What movies, included in this “mix,” did Cieply specifically mention that the audience might not be in the mood for? The comedy Tropic Thunder, which quietly made $110M, and, of course, The Dark Knight, which noisily grossed $527M. Internationally, it's approaching $1 billion.
You’d think a journalist might be shy about quoting Hollywood insiders in the exact same way after dropping a bomb like that. Not here. Seriously, I encourage everyone to read Cieply’s May article. It’s instructive. Hell, it’s downright Goldmanesque. Nobody may know anything but some of us really don’t know anything.
In the end, and depending on what gets released in the next few months, I wouldn’t mind seeing Dark Knight get nom’ed. It shouldn’t win, of course (Three Coins, Love Story and Raiders didn’t win either), but it was a hugely popular, critically acclaimed film and in the past that’s been enough for the Academy.
But that’s only one part of the equation: a box-office hit will have gotten nom’ed. The other part — a weighty best picture nominee that becomes a box-office hit — will take more work. Work, I should add, the studios don’t appear interested in doing.