Last week I bought the book, “Damn Yankees: Twenty-Four Major League Writers on the World's Most Loved (and Hated) Team,” edited by Rob Fleder, from Amazon.com. This morning I received the following email message from Team Bezos:

Oh, you sad little algorithms. “Customers who showed an interest in the New York Yankees might like to see autographed jerseys, trading cards, and more...” Right. Or they might like to see the New York Yankees in last place for the rest of the 21st century. They might like to see Derek Jeter trip and break his face. They might like to see Yankees fans forced to publicly apologize for their overall loutishness and general lack of hygiene.

It all depends, you see, on how you read the title Damn Yankees.

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