Box Office: The Bombs of October Continue
Jem and the holographic box office.
Ridley Scott’s “The Martian” dropped only 27.5% to gross another $11.4 million and win the weekend for the fourth time in five weeks. The last film to win four weekends was “Furious 7” this spring. Before that? The first “Hunger Games” in the spring of 2012. So a rarity.
Even so, it was the worst weekend of the year for box office.
Plus the story for me continues to be the fierce battle between “Jem and the Holograms” and “Rock the Kasbah” to see whose box office sucks more.
As mentioned last week, the two movies finished 4th (Jem) and 5th (Kasbah) for worst per-theater average ever for movies that opened in more than 2,000 theaters.
Neither redeemed itself this weekend. “Kasbah” dropped 76%, which is the 26th-worst second-weekend drop ever. It made $353,000. It finished in 19th place.
Universal, the distributor for “Jem,” dealt with its horrific opening by actually adding four theaters. And “Jem” repaid its confidence by dropping 78.9%, which is the 10th-worst second-weekend drop ever. It grossed $290K. It finished in 21st place.
But I shouldn’t be picking too much on these two. No movie is kicking it. In the last six weeks, “The Martian” has grossed $182.8 million and “Hotel Transylvania 2” $156. Otherwise, it’s hard to keep up with all the bombs:
- “The Last Witch Hunter,” which was supposed to be the next Vin Diesel franchise, has grossed all of $18 mil in two weekends.
- “Goosebumps,” which married spooky kids story with Jack Black, has grossed $57 mil in three weekends.
- “Bridge of Spies,” which got great reviews, continues the downward trend of Spielberg/Hanks box office: from $216 mil (“Saving Private Ryan”) to $164 (“Catch Me If You Can”) to $77 (“The Terminal”) to $45 so far for this. It’s in its third weekend.
“Steve Jobs”? Nah ($14.5). “Pan”? Grow up ($31.7). “Paranormal Activity: The Ghost Dimension”? No activity ($13.5).
This weekend’s openers were more of the same: Bradley Cooper’s “Burnt” is toast ($5 mil in 3,000 theaters), Sandra Bullock’s “Our Brand is Crisis” is in crisis ($3 mil in 2,200 theaters) and “Scouts Guide to the Zombie Apocalypse” showed up dead on arrival ($1.7 mil in 1,500 theaters).
One assumes things will change next weekend when “Spectre” and “The Peanuts Movie” open.