Box Office: Stick a Fork in Ninja Turtles, X-Men, Andy Samberg
Samberg's box office is ghost like Swayze.
The three lessons of this weekend’s box office:
- The third iteration of “Teenage Mutant Ninja Turtles” (the one with Megan Fox) is done. The first film opened to $65 mil two years ago; this one opened to $35. It won the weekend, but that’s the wrong direction. If you adjust for inflation, that’s the fourth-weakest opening of the six TMNT movies; and weaker openers killed their respective franchises: “TMNT” in 2007; “Teenage Mutant Ninja Turtles III” in ’93.
- Is “X-Men” done? It also opened weaker than its predecessor ($65 mil vs. $90), then fell 66% this weekend, which is a steep fall for a weak open. It’s at $116 after 10 days. In February, “Deadpool” passed that after three days.
- Andy Samberg isn’t a star. His “Popstar: Never Stop Never Stopping” opened in 2,311 theaters and grossed just $4.6 mil. Ouch. No movie in which he’s starred or co-starred (as a physical being rather than an animated one) has grossed more $40 mil. Generally, they don’t make $15. He’ll always be the “Lazy Sunday” guy—which was 10 years ago, btw. His fans are the fans who don't pay for content.
Overall, it was a bad weekend for BO. Everything dropped like hanged men: X-Men (66%), Alice (60%), Angry Birds (47%), Captain America (50%).
The one bright spot, if you want to call it that, was “Me Before You,” the weepy Emilia Clarke romance, which grossed $18 mil despite mostly negative reviews. Question: Was this box office largesse driven by Clarke, the Mother of Dragons, or fans of the Jo Jo Moyes novel? I assume the latter. Khaleesi is for lazy Sundays, too.