erik lundegaard

Box Office: Laborious Weekend

Morgan movie

Want some alone-time? See “Morgan” this weekend!

I don't get why more people don't go to the movies on Labor Day weekend. How is it different than any other three-day weekend, which can draw big bucks? MLK has “American Sniper”* ($107 mil), President's Day “Deadpool” ($152), Memorial Day “Pirates of the Caribbean 3” ($139). And Labor Day? The 2007, extremely forgetable version of “Halloween” ($30).

(*BTW: Am I the only one who finds it hugely embarrassing that the biggest movie to play on MLK weekend was called “American Sniper”?)

I assume Hollywood doesn't open shit during this time for a reason. They must know we're tapped out or something, but I'm not sure why that is. Why not one last fling before school (traditionally) starts? Weather often cooperates. 

Well, here we are again. Brad Brevet over at Box Office Mojo says the top 12 films this weekend grossed $75 mil, which is 24% less than last weekend, and even 13% less than last year's Labor Day weekend. So this is one of our most laborious Labor Day weekends. It's also the stinkiest box office of the year by about $8 mil.

Last weekend's horror flick “Don't Breathe” won the weekend again with $15.7, followed by the fifth weekend of “Suicide Squad” with $10, and the fourth weekend of “Pete's Dragon” with $6.

Of the openers, the 1920s-era melodrama, “The Light Between Oceans,” did best, finishing in sixth place with $4.9 mil in 1500 theaters, followed by the Mexican comedy “No Manches Frida” ($3.6 mil in 362 thtrs, 12th place), followed by the sci-fi horror film “Morgan” ($1.9 mil in 2,020 thtrs, 17th place). 

Wait. $1.9 in 2,020? That's pretty bad. 

How bad? This bad. It's a chart of the lowest opening grosses for any film that opened in more than 2,000 theaters:

  MOVIE Opening Gross Thtrs  Date
1 Oogieloves In The BIG Balloon Adventure $443,901 2,160 8/29/12
2 Delgo $511,920 2,160 12/12/08
3 Saw (10th Anniversary) $650,051 2,063 10/31/14
4 Jem and the Holograms $1,375,320 2,413 10/23/15
5 Rock The Kasbah $1,470,592 2,012 10/23/15
6 We Are Your Friends $1,767,308 2,333 8/28/15
7 Morgan $1,960,000 2,020  9/2/16

Not the company you want to keep. Why? It got negative reviews on RT, but I assume it's something else. I assume people who wanted to watch a sci-fi/horror story about a girl-figure with great powers simply turned to Netflix. 

Patricia and I watched “Stranger Things” during the week, and yesterday went to see “Hell or High Water” at the Cinerama in downtown Seattle. It's currently at 98% on Rotten Tomatoes, and while it's not 98% good, it's pretty damn good. Particularly given the options. But I don't think much of it will stick with me.  

Next weekend, Clint Eastwood's “Sully” arrives, followed a week later by Oliver Stone's “Snowden.” Too bad they're not going head to head.

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Posted at 11:56 AM on Sun. Sep 04, 2016 in category Movies - Box Office  

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