erik lundegaard

Sunday June 30, 2019

Box Office: June is Strewn with Broken Tentpoles

After the blitzkrieg of “Avengers: Endgame” in April/May, this has been the summer of underperforming sequels/retreads: 

  • May 31: “Godzilla: King of the Monsters” opened in the U.S. at $46 mil, which is about half of what “Godzilla” opened to five years earlier ($93.1). After a month, it's at $106 domestic.
  • June 7: “Secret Life of Pets 2” opened to $46 million, which is far cry from the $104 the original opened to in 2016. It's now at $131 vs. the $368 the orginal brought in. Perhaps worse: “Dark Phoenix” grossed just $32.8 mil and after nearly a month looks like it won't even make triple digits. It's stuck on $63 domestic, which is the worst gross ever for any of the 12 X-Men movies. (Yes: 12.)
  • June 14: “Men in Black International,” starring Thor and Valkyrie, opened at $30. The original opened at $51 ... in 1998.
  • June 21: Finally, a movie that opened better than its predecessors! “Toy Story 4” grossed $120, which is a hair better than “3”'s $110 in 2010, but worse if you adjust for inflation. Even so, it's a huge success compared to everything else on this list.

Will all of this get Hollywood execs to change strategy and maybe give us the new? Doubtful. Execs would still point to “Endgame”'s $2.7 billion worldwide as the endgame. Do it right and you get that. Do it wrong and you'll probably still make up for it internationally. 

Or do you? 

Movie Worldwide Box Office Previous Film Worldwide Box Office Difference
The Secret Life of Pets $223 $875 -$652
Men in Black International $219 $624 -$405
Dark Phoenix $244 $543 -$299
Godzilla: King of the Monsters $376 $529 -$153

 The difference amounts to $1.5 billion. That actually might get some attention in Hollywood. 

Posted at 01:55 PM on Sunday June 30, 2019 in category Movies - Box Office  
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