Sunday April 03, 2016
Box Office: 'Batman v Superman' Drops Big, But Big Enough to Lose Zack?
Do Warner execs hear a bomb about to go off?
In 2013, I wanted “Man of Steel” to succeed at the box office because I wanted Warners to make another Superman movie. And look what that got me.
This weekend helped but not as much as I'd hoped. “Batman v Superman” won the weekend, grossing $52 mil, which is a 68.4% drop, which isn't good but it's not as earth-shatteringly awful as, say, the movie itself. It's not as bad as the last “Harry Potter” movie, for example, which dropped 72% in its second weekend, or any of the “Twilight” movies (69-72%) or “X-Men Origins: Wolverine,” which fell 69%. So probably not enough to wake Warner execs from their Snyder slumber.
We'll see if those numbers hold when the actuals are released tomorrow.
After 10 days, “Batman v Superman” is now at $261 domestic, which is the 11th-best ever, but short of the “Avengers” streamroller DC was most likely hoping for ($373 for the original, $313 for the sequel). It's also short of “The Dark Knight” ($313). You'd think adding Superman would help box office, but apparently not when you also add Zack Snyder.
“BvS” did have a wide-open field, by the way, as the only movies that debuted were niche products, “God's Not Dead 2” and “Meet the Blacks,” and both got even worse reviews than “BvS” (14% and 20%, respectively, on RT). “God's 2” opened in about 1500 more theaters than the first but grossed $1 million less: $8.1. It's a series that deserves to die. Hey, why not give it to Zack Snyder? Win win.
Looking forward to Richard Linklater's “Everybody Wants Some!!” opening wider next weekend. Because somebody open a window in here.
UPDATE: “BvS”'s actuals were down a bit: $51 mil for a 69.1% drop. So actually even worse than “X-Men: Origins: Wolverine.” We'll see what good it does.