When I worked at the Guild 45th in 1985-1986, I would be asked by customers when the "real start time" was and I would just add a couple of minutes because of a small number of trailers.

Nowadays, though, if/when Dawn are running a few minutes late to a movie, both of us figure that even if we're 15 minutes late, we're not going to miss anything important -- and sometimes, we're not going to miss any of the movie.

And I'd still like to know why theatres show ads for TV programs. Is it because movie trailers appear on TV (so it's more out of fairness than anything else) or do they want us thinking we'd rather be home watching "Deadliest Catch" instead of paying $10 to see the latest Shawn Wayans movie?

Hmmmm...since I put it that way...

I hadn't made the connection of the KIA ad to "don't exercise", but that's a good way to put it. Super duper sugary cute, though...