erik lundegaard

Batman, Superman Robbed of Millions by Zack Snyder, Warner Bros.

Fire Zack Snyder

Snyder, before the heist. 

Zack Snyder's “Batman v Superman” shed 736 theaters this weekend, dropped 30% from the previous weekend, and grossed another $3.8 million (ninth place) for a total domestic gross of $325 million. It's the second-highest of the year, the third-highest-grossing DC movie ever (after “The Dark Knight” and “The Dark Knight Returns”), and the highest-grossing Superman film ever. 

That, I suppose, is the good news. 

The bad news:

  • “BvS” is second on the year to “Deadpool,” a little-known, R-rated Marvel comics character that opened Valentine's Day weekend. It won't catch it. 
  • Repeat: Batman and Superman combined can't beat Deadpool. 
  • If you adjust for inflation, “BvS” drops to eighth all-time in the DC Universe. The movies above it include “Batman Returns,” “Batman Forever” and “Superman II.”
  • “BvS” is about to set an undesirable record among the highest-grossing openers ever. For that, let's get off bullet points. 

Among the top 50 openers of all time, these are the films that had the longest legs (opening weekend /domestic gross):

Rank Movie Opening Dom. Gross % Thtrs
1 Shrek 2 $108,037,878 $441,226,247 24.5% 4,163
2 Inside Out $90,440,272 $356,461,711 25.4% 3,946
3 Star Wars: The Force Awakens $247,966,675 $936,121,508 26.5% 4,134
4 Toy Story 3 $110,307,189 $415,004,880 26.6% 4,028
5 Transformers: Revenge of the Fallen $108,966,307 $402,111,870 27.1% 4,234
6 Transformers: Dark of the Moon $97,852,865 $352,390,543 27.8% 4,088
7 Guardians of the Galaxy $94,320,883 $333,176,600 28.3% 4,080
8 Spider-Man (2002) $114,844,116 $403,706,375 28.4% 3,615
9 Harry Potter and the Sorcerer's Stone $90,294,621 $317,575,550 28.4% 3,672
10 Star Wars: Episode III - Revenge of the Sith $108,435,841 $380,270,577 28.5% 3,661

Give or take a “Transformers” or “Sith,” pretty good movies for their type. 

Now here's the bottom 10 in terms of legs:

Rank Movie Opening Dom. Gross % Thtrs
1 Batman v Superman: Dawn of Justice $166,007,347 $325,132,593 51.11% 4,242
2 The Twilight Saga: Breaking Dawn Part 1 $138,122,261 $281,287,133 49.1% 4,061
3 The Twilight Saga: Breaking Dawn Part 2 $141,067,634 $292,324,737 48.3% 4,070
4 The Twilight Saga: New Moon $142,839,137 $296,623,634 48.2% 4,024
5 Godzilla (2014) $93,188,384 $200,676,069 46.4% 3,952
6 The Amazing Spider-Man 2 $91,608,337 $202,853,933 45.2% 4,324
7 Spider-Man 3 $151,116,516 $336,530,303 44.9% 4,252
8 Harry Potter and the Deathly Hallows Part 2 $169,189,427 $381,011,219 44.4% 4,375
9 X-Men: The Last Stand $102,750,665 $234,362,462 43.8% 3,690
10 Iron Man 3 $174,144,585 $409,013,994 42.6% 4,253

They're either movies that have a small core audience (“Twilight”), or shitty word-of-mouth (“Spider-Man 3,” “X-Men: The Last Stand”). 

And “Batman v Superman” is about to beat them all. 

The movie needs another $13 mil or so to ensure that it's not No. 1 in this category, and it looks iffy to make that. Either way, it will only double the gross of its opening. That's it. 

Now look back up at the first table. “Star Wars: The Force Awakens” shattered the record for biggest box-officer openers last December with $247 mil, yet it still grossed almost four times that amount. Because people liked it. They went more than once. They recommended it to friends. 

If “BvS” had been such a well-received movie, it would've grossed something like $664 million. Instead, it's half that. Warner Bros. is losing hundreds of millions of dollars because they hired Zack Snyder to direct, and everything Zack Snyder touches turns to stupid. And people can only take so much stupid. 

And that's not even taking into account international, and all the money lost in merchandising. Is it a $500 million loss? A billion? Whatever the final number, it's an epic disaster. I'd suggest Warner Bros. call Superman to save the day, but look what they've already done to him. Look what they did to my boy.

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Posted at 03:55 PM on Sun. May 01, 2016 in category Movies - Box Office  

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