More than halfway through David Grann's must-read piece in the post-election issue of The New Yorker, “The Fall,” about John McCain and his disastrous campaign, Grann paraphrases McCain speechwriter and close aide Mark Salter:

In a recent conversation, Salter told me that at one moment the press was criticizing McCain for lacking a central message and the next was castigating him for not being spontaneous.

First, the media is not monolithic. More importantly, those two criticisms are not mutually exclusive — as the sentence seems to imply. One can have a central message and be spontaneous. Just look at Barack Obama. Unfortunately, McCain didn't have (a central message) and wasn't (spontaneous). The worst of both worlds.