Monday March 11, 2019
Amid Shrugs, Captain Marvel Blasts Box Office
This past weekend, “Captain Marvel,” the latest Marvel Cinematic Universe flick, opened to $153 million domestic and $455 worldwide.
Domestically and unadjusted, that's the 18th-biggest opening ever, and seventh biggest of the MCU—after the three “Avengers” movies, “Black Panther,” “Iron Man 3” and “Captain America: Civil War” (which is really an Avengers movie). Worldwide, that's the sixth-largest debut ever, and second-biggest of the MCU—after “Infinity War,” which is the all-time record-holder at $640 million.
Worldwide, “Captain Marvel” is already the second-biggest movie of the year, trailing only China's sci-fi flick, “The Wandering Earth,” which made almost all of its money in China. Domestically, it's already the biggest movie of the year.
The big question is what kind of legs it will have. I have yet to see the movie, a kind of prequel set in the 1980s/90s, but friends who have mostly shrug when I ask how it is. They say it's OK. It's got an 80% on Rotten Tomatoes but also an audience score of 58%. For the latter number, one wonders how many misogynistic trolls are involved; for the former, how many thumbs ups are accompanied by hapless shrugs.
Me, I'm old enough to remember when Capt. Marvel meant either Shazam! or the blonde-haired astral figure who shared Neutral Zone time with Rick Jones. I also remember the 1977 debut of Ms. Marvel, with her bare legs and midriff and mid-70s coif. I'm pretty sure I bought the issue. I remembering thinking the promise of the cover—“in the senses-stunning tradition of Spider-Man!”—sounded a bit odd. Senses-stunning? Would you want that? How could you even read the comic?
I also don't remember being too impressed with the storyline, or something, but by then I had one foot out the comic-collecting door. Others seemed to feel the same. Ms. Marvel only lasted 23 issues.
That was 40 years ago. One wonders what failed enterprise aimed at kids/teens today will become a billion-dollar blockbuster in 40 years.